Discover our 'More, More, More' sun safety campaign posters

A shocking 51% of Brits surveyed by the British Skin Foundation (BSF) have accidentally sunburned themselves, despite 81% of respondents stating that sun safety precautions are important to them and their families.

In response to this, the BSF has launched its ‘More, More, More’ sun safety campaign. This initiative encourages Brits to wear more protective clothing, use more sunscreen, and seek more shade during the summer. With a quarter of those surveyed admitting they forget about sun safety and need regular reminders, this campaign provides the necessary prompts to help the British public maintain their skin health.